New
Est. Lahore
Fragrance, considered.
Rare ouds and contemporary compositions, chosen one bottle at a time. No filler, no house of a thousand flankers.
New arrivals
The most recent additions to the catalogue.
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Shop by category
Choosing
How to pick a fragrance you will actually wear
Three steps, and the third is the one people skip.
- 1
Start from a note
Not a house you have heard of. If cardamom in coffee appeals, start spicy.
- 2
Test on skin
Never on paper. Your own skin changes a fragrance; card does not.
- 3
Wait four hours
Almost everything is pleasant for ten minutes. Judge what it becomes.
Which is why a discovery vial goes out with every order - four hours is hard to borrow in a shop.
Why we sell so few fragrances
A large catalogue is easy to build and hard to trust. We stock what we would wear ourselves, which means turning down most of what we are offered.
Every bottle here has been worn for a full day by someone on our team, in this climate, before it went on sale. If a fragrance collapses after two hours in Lahore humidity, we do not list it - however well it performs elsewhere.
Questions we get asked
From the journal
Ingredients · 6 min read
What people mean when they say oud
The word covers a raw material, a synthetic reconstruction, and a marketing category. They are not the same thing.
16 July 2026
Guides · 5 min read
Buying fragrance for a hot climate
Heat amplifies projection and accelerates the drydown. A scent that is elegant in London can be overwhelming in Lahore.
13 July 2026
Guides · 4 min read
How to layer oud without ruining both fragrances
Layering works when the two scents share a structural note and differ in weight. Most failed attempts get that backwards.
14 June 2026
Visit us in store
Test on skin, with someone who knows the catalogue.
Misri Shah, Lahore
Aziz Road, Opposite WASSA Office, Near Chowk Nakhuda, Misri Shah, Lahore
Every day, 10am – 9pm
Get directions
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